Privacy Policy
← back to the studioPrivacy Policy
Effective Date: May 12, 2026
1. INTRO
EASY FINGER GAMES-FZCO and its affiliates("EASY FINGER ", "we", "us" or "our") are dedicated to protecting the privacy of our users. This privacy policy ("Privacy Policy") describes the ways we collect, manage, store, use, and protect the information, including personal information, and data that you provide or we collect in connection with any of our game, website or application ("Services"). By using our Services, you agree to the collection and use of your personal information as outlined in this Privacy Policy.
Your personal data will be held by us in accordance with applicable data protection laws. For the purposes of data protection laws, the data controller will be EASY FINGER.
2. What Personal Data We Collect and Process
Personal Data You Provide to Us Directly
Depending on how you interact with our Services and your jurisdiction, we may collect certain personal data that you choose to provide to us, including:
Account Data. We may collect personal data in the course of establishing and administering your account, such as your username, password, profile, email address, country/region, date of birth, and any profile information you choose to share in your account.
Communication Data: When you seek our technical and/or customer service support and/or exercise any of your legal rights as the data subject, we may collect the information that you provide in communications with our support team.
Survey and Feedback Data. Feedback, ratings, or other responses you voluntarily provide in connection with surveys or evaluations of our Services.
Personal Data That We Collect Automatically
When you access or use our Services, we may automatically collect certain technical and usage-related information, including:
Device Data. Information about the device you use to access the Services, such as device model, operating system and version, screen resolution, language and regional settings, device identifiers (such as device ID and advertising ID), and network type. (For iOS 14+ users, we will not collect IDFA without prior opt-in consent.)
Technical and Network Data. Information such as IP address, MAC address, Internet service provider, network latency (e.g., ping), crash logs, error reports, and performance data (such as CPU/memory usage and frame rate).
Gameplay and Usage Data. Information relating to your interactions with the Services, including timestamps of actions, game level / progress / scores / achievements / logs, user interaction records. Ingame performance data may be made available to previously matched users (e.g., leaderboard or match history).
Cookie and Similar Technology Data. General location information inferred from your IP address (such as country or city-level location), as well as data regarding your interactions with our Services, including website visits, in-app events, or support communications.
Personal Data Collected from Third Parties
In some circumstances, we may receive personal data about you from third-party sources, including:
Social Account Data. If you choose to register, log in, or link your account through a third-party platform (such as Facebook, Google Play, or Apple Game Center), we may receive limited information provided by that platform, such as your user ID, display name or nickname, profile image, and/or friend list, subject to your settings with that service.
Payment and Transaction Data. When you make purchases through our Services, we may receive limited transaction-related information from payment service providers, including transaction status, partial or hashed account identifiers, partially masked email address, device identifier, country or region of purchase, IP address, and, where applicable, an email address for invoice delivery. We do not collect or store your full payment card or bank account details.
Other Third-Party Sources. In limited cases, we may collect information from publicly available sources, trusted partners who have obtained your prior consent to share data with us, or through corporate transactions such as mergers, acquisitions, or reorganizations.
3. Why We Collect and Process Your Personal Data
We use your personal data for the following purposes, depending on how you use our Services and where you are located:
(i) To Provide and Operate the Services
We use personal data to create, maintain, and manage your account; enable gameplay and related features; authenticate users; deliver in-game content, Virtual Items, and purchases; process transactions; provide customer support; and otherwise operate, maintain, and improve our Services.
(ii) To Personalize User Experience and Enable Social Features
We use gameplay data, account information, and device data to personalize your experience, such as saving your progress, enabling leaderboards, matchmaking, and other social or competitive features, and displaying in-game performance information to previously matched users where applicable.
(iii) To Process Payments and Prevent Fraud
We use transaction-related and payment metadata received from payment service providers to process purchases, deliver purchased content, issue invoices where applicable, detect and prevent fraud, comply with legal and financial obligations, handle chargebacks or disputes, and ensure the security and integrity of payment transactions.
(iv) To Communicate with You
We use contact and communication data to send you service-related notices, account updates, technical alerts, security notifications, and customer support responses. Where you have provided consent, we may also use your email address to send promotional communications, from which you may unsubscribe at any time.
(v) To Analyze, Improve, and Develop Our Services
We use device data, technical information, gameplay data, and analytics information to understand how users interact with our Services, monitor performance, troubleshoot errors, conduct internal analytics, improve gameplay balance, enhance user experience, and develop new features or services.
(vi) To Support Marketing, Advertising, and Measurement
We may use limited device and usage information, including data received from analytics or advertising partners, to measure the effectiveness of our marketing campaigns, attribute installs or conversions, and optimize advertising performance. Where required by applicable law, such processing is subject to your consent and applicable platform settings.
(vii) To Ensure Safety, Security, and Compliance
We use personal data to protect the security of our Services, prevent abuse or unauthorized activity, enforce our Terms of Service, comply with applicable laws and regulations, respond to lawful requests from authorities, and protect the rights, property, and safety of us, our users, and third parties.
(viii) To Support Business Operations and Corporate Transactions
In limited circumstances, we may use personal data in connection with corporate activities such as audits, internal reporting, legal claims, mergers, acquisitions, restructurings, or other business transactions, subject to applicable data protection laws.
Legal Bases for Processing
Where required under applicable data protection laws, we process your personal data only where we have a valid legal basis to do so. Depending on the circumstances, our legal bases may include:
(i) Performance of a Contract
We process personal data as necessary to perform our contract with you or to take steps at your request prior to entering into a contract. This includes, for example, creating and managing your account, enabling gameplay and in-game features, processing purchases, delivering Virtual Items or other digital content, and providing customer support.
(ii) Compliance with Legal Obligations
We process personal data where necessary to comply with applicable legal or regulatory obligations, including financial record-keeping, tax compliance, fraud prevention, responding to lawful requests from public authorities, and complying with consumer protection or payment-related regulations.
(iii) Legitimate Interests
We process personal data where it is necessary for our legitimate interests, provided that such interests are not overridden by your rights and freedoms. Our legitimate interests may include:
operating, maintaining, and securing our Services;
improving and developing our Services and user experience;
conducting internal analytics and performance monitoring;
preventing fraud, abuse, and unauthorized activities;
enforcing our Terms of Service and protecting our legal rights; and
communicating with users regarding service-related matters.
(iv) Consent
We rely on your consent where required by applicable law, including for sending promotional communications, collecting certain device identifiers (such as IDFA for iOS 14 and later), or processing personal data for targeted advertising or similar purposes. Where we rely on consent, you may withdraw your consent at any time through your device settings, account settings, or by contacting us, without affecting the lawfulness of processing carried out prior to such withdrawal.
4. How your Personal Data is shared
We may share your personal data only in the circumstances described below, and only to the extent necessary for the purposes set out in this Privacy Policy.
Service Providers and Business Partners
We may share your personal data with third-party service providers and business partners who process data on our behalf and under our instructions for purposes such as hosting, cloud services, data storage, analytics, customer support, fraud prevention, security monitoring, payment processing, and marketing support. These third parties are contractually required to protect your personal data and to use it solely for the purposes specified by us.
Payment Providers
When you make purchases through our Services, your payment is processed by third-party payment providers or app marketplace operators (such as Apple, Google, or other authorized payment processors). We may receive limited transaction-related information from such providers (for example, transaction status, partial or hashed identifiers, or invoice-related contact details), but we do not receive or store your full payment card or bank account information.
Third-Party Platforms and Social Networks
If you choose to connect your account or interact with our Services through a third-party platform (such as Facebook, Google Play, or Apple Game Center), we may share or receive certain information in accordance with your settings on those platforms and their privacy policies. Your interactions with such third-party services are governed by their own terms and privacy practices.
Affiliates
We may share your personal data with our affiliates for purposes consistent with this Privacy Policy, including account management, customer support, analytics, and operational efficiency. All affiliates are required to handle your personal data in accordance with applicable data protection laws and this Privacy Policy.
Legal and Regulatory Requirements
We may disclose your personal data if required to do so by law, regulation, court order, or other legal process, or if we reasonably believe that such disclosure is necessary to comply with legal obligations, protect our rights or property, investigate fraud or security issues, or protect the safety of our users or others.
Business Transfers
In the event of a merger, acquisition, reorganization, sale of assets, financing, or similar corporate transaction, your personal data may be transferred to a successor or affiliated entity as part of that transaction, subject to applicable data protection laws. We will take reasonable steps to ensure that your personal data remains protected and used in accordance with this Privacy Policy.
With Your Consent or at Your Direction
We may share your personal data with third parties when you have given your explicit consent or when you otherwise direct us to do so.
5. Personalized Advertising
We may work with third-party advertising partners, ad networks, analytics providers, and other service providers to display advertisements in our Services, measure ad performance, prevent fraud, and improve our Services and advertising activities. These partners may use cookies, SDKs, device identifiers, pixels, local storage, and similar technologies to collect or receive information from your device and interactions with our Services.
The information collected or shared for these purposes may include identifiers such as advertising IDs, IP address, device information, browser or operating system information, location information (which may include approximate or precise location data), gameplay and usage data, and information regarding your interactions with advertisements and our Services.
We and our advertising partners may use this information to provide personalized advertising, interest-based advertising, cross-app advertising, analytics, attribution, and advertising measurement services, including showing advertisements that may be more relevant to your interests. In some cases, our advertising partners may combine information collected through our Services with information collected from other apps, websites, or services for these purposes, in accordance with their own privacy policies.
Some of our advertising and analytics partners may use non-cookie technologies, such as SDKs, pixels, local storage, eTags, or device identifiers, to recognize your browser, device, or application over time. Please note that blocking or disabling cookies through your browser or device settings may not fully prevent the use of these technologies.
You may be able to limit personalized advertising by adjusting your device settings or privacy preferences. For example:
- On Apple iOS devices, you can manage app tracking permissions in “Settings” → “Privacy & Security” → “Tracking”.• On Android devices, you can manage advertising preferences through your device settings, including resetting or limiting your advertising ID.
Depending on your jurisdiction, you may also have the right to object to or opt out of certain personalized advertising, direct marketing, profiling, or data sharing activities. Where required under applicable law, we will honor requests to restrict or stop the processing of your personal information for such purposes. You may exercise these rights by adjusting your device settings where available or by contacting us at support@easyfingergames.com.
Please note that opting out of personalized advertising does not mean you will stop seeing advertisements. You may continue to receive non-personalized or contextual advertisements.
6. Data Retention
We retain your personal data only for as long as reasonably necessary to fulfill the purposes for which it was collected, including to provide and improve our Services, comply with legal and regulatory obligations, resolve disputes, enforce our agreements, and protect our legal rights.
The retention period for personal data may vary depending on the nature of the data, the purposes of processing, and applicable legal requirements. When your personal data is no longer required for these purposes, we will take reasonable steps to delete, anonymize, or securely dispose of it in accordance with applicable law, unless a longer retention period is required or permitted by law.
7. International Transfers of Personal Data
Your personal data may be transferred to, stored, and processed in countries or regions other than your country of residence, including locations where we, our affiliates, or our service providers operate.
Data protection laws in these jurisdictions may differ from those applicable in your place of residence. Where required by applicable law, we implement appropriate safeguards to protect your personal data in connection with international transfers, such as reliance on adequacy decisions, standard contractual clauses, or other lawful transfer mechanisms recognized under applicable data protection laws.
By using our Services or providing your personal data to us, you acknowledge and understand that your personal data may be transferred and processed outside your country of residence as described in this Privacy Policy, to the extent permitted by applicable law.
8. Children’s Privacy
We take special precautions to protect children’s privacy. Generally, we define “children” as under 13, but we follow local definitions where different (e.g., under 16 in the EEA).
This Service is not directed to children. We do not knowingly collect or solicit personal data from children or knowingly allow such persons to use our Service. If you are a child, please do not use the Services and do not send any data about yourself to us. If you are a parent or legal guardian and believe that your child has provided us with personal data without your consent, please contact us promptly. Upon becoming aware that we have collected personal data from a child without valid parental consent, we will take reasonable steps to delete such information as soon as practicable.
Except in limited circumstances authorized by law, we will not knowingly collect personal data (e.g., full name or phone number) from children without providing notice to and obtaining verifiable consent from a parent or legal guardian.
9. Your Rights
Depending on your location and subject to applicable law, you may have certain rights regarding your personal data. These rights may include the right to request access to, correction of, or deletion of your personal data, as well as the right to object to or restrict certain processing activities.
We will respond to verifiable requests in accordance with applicable data protection laws. Please note that the availability and scope of these rights may vary depending on your jurisdiction.
Account Deletion
You have the right to delete the account which you have registered with us to access its products or services at any time. We will delete the account after verifying your identity information. To ensure the security of your account and property, you shall submit your account deletion request to us via one of the following ways：
by using the contact information displayed on our official website（https://<;domain>/delete-account ）; or
by clicking the "Account Deletion " option provided in the APP.
Unless otherwise stipulated by laws and regulations, after account deletion, we will delete all information related to your account, including personal information and game logs, thus you will be unable to normally use the products or services provided by us. After you complete the deletion, your account cannot be retrieved and your account data cannot be recovered. Please maintain your account information properly.
Rights Under the GDPR (European Economic Area and United Kingdom)
If you are located in the European Economic Area (“EEA”) or the United Kingdom, you may have the right to:
Access your personal data and obtain a copy of it;
Rectify inaccurate or incomplete personal data;
Request the erasure of your personal data (“right to be forgotten”);
Restrict or object to the processing of your personal data;
Request data portability, where applicable;
Withdraw your consent at any time where processing is based on consent, without affecting the lawfulness of processing prior to withdrawal; and
Lodge a complaint with a competent data protection authority.
Rights Under the CCPA and CPRA (California Residents)
If you are a California resident, you may have the right to:
Know what categories of personal information we collect, use, disclose, and share;
Access the specific pieces of personal information we have collected about you;
Request the deletion of your personal information, subject to certain legal exceptions;
Correct inaccurate personal information, where applicable;
Opt out of the “sale” or “sharing” of personal information, as defined under applicable law;
Limit the use or disclosure of sensitive personal information, where applicable; and
Not be discriminated against for exercising any of your rights.
10. Security
We use physical, technical, and organizational measures to help protect your personal data from unauthorized access or processing, including firewalls, encryption, internal security protocols, and agreements with third parties who process data on our behalf. However, no method of transmission or storage over the internet or electronic system can be completely secure. While we make reasonable efforts to safeguard your personal data, we cannot guarantee or warrant its absolute security.
11. Changes to Privacy Policy
We encourage you to read this Privacy Policy carefully. From time to time, we may update it by posting a new version in the Services. Please check this page frequently for any updates. If we make material changes, we will notify you through the Services as required by law.
12. Contact
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, including exercising your rights under applicable privacy laws, you may contact us as follows:
Contact information: Privacy Team;
Email: support@easyfingergames.com